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Fitness Fete

| October 28, 2011 | Parties

THE PARTY More than 3,000 guests flocked to the opening of David Von Storch’s VIDA Fitness flagship, an upscale take on the urban gym, that features an LED lit atrium and a rooftop pool. THE PEOPLE Nikki Esoldo, owner of Bang Salon and Facebook’s Andrew Noyes, were among the VIPs that enjoyed canap├ęs and cocktails by 901 Restaurant and Bar and Capitol City Brewing Company, also owned by Storch’s company Urban Adventures. BEST IN SHOW Passersby took note as acrobats wowed, scaling the exterior of the four-story-structure in a series of contortionist moves. Photography by Abby Greenawalt/John Healey



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