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Loop x CityCenterDC

BY Sallie Taylor | August 10, 2018 | Feature Features

A retro-futuristic installation has made its way into the heart of D.C.
"Loop"

The interactive installation, Loop, created by world-renowned artists Olivier Girouard and Jonathan Villeneuve is now on display at CityCenterDC. The installation consists of six giant zoetropes, combining pictures, music and an optical illusion playing animated fairy tale loops set in motion when visitors work the lever together. DC Magazine sat down with Loop artist, Olivier Girouard, to discuss the installation and the future of digital technology in the art world.

DC Magazine: What was your inspiration for the Loop?

Olivier Girouard: The installation was a commission consisting of three things. We have a handcart lever, based on the Bugs Bunny story where he goes into the mines. It’s also a music box, when you crank, there are speakers and you can hear music depending on the speed you go. The third part is a zoetrope, which is an old machine that has 24 images that spins and there's a flickering light that allows you to see the images when moving.

DC Magazine: All of these loops are different. Is there a reason why?
Olivier Girouard: There was a theme, which was fairy tales. Each loop is a short animated gif of about four to seven seconds. They are all classic tales that you would recognize. For instance, this one is Alice in Wonderland, you can see Alice outside in a the big clock. We also have The Three Little Pigs and Puss in Boots.

DC Magazine: What do you think is the future of digital media in the art landscape?
Olivier Girouard: Artists are always working with the technology of today. We invented the light, two centuries ago. As soon as there is something new, artists are using it. Right now it allows us to be interactive and communicate in a different way. This, for me, is a very fun way to present my work in a public space. Is there a future for it? I think there is a balance in everything. This work is not just about digital. It’s also mechanical and that’s the fun part. You don't know if its all you doing it or if it’s all digital.

DC Magazine: What do you want the people of D.C. to experience and take away from the loops?

Olivier Girouard: The first thing is fun. You have to be physical with it and interact with the work. Visually it’s like a time-traveling machine. It looks like something from the future, so I want people to travel with their imagination.


Check out Loop at CityCenterDC now until September 16, 2018.

Photography Courtesy Of: